First, I hope that you are not equating "technology" with "information technology", as some of our American colleagues are prone to do.

When you say "digital technology", do you actually mean "information technology" or are you trying to address a wider range of technologies?

In my first attempt at a contribution, let me stick to a more narrow scope, that of "Information Technology" ("IT").

There is a wide range of commercial real estate management companies with big differences in product/service offering.

Generally, commercial real estate management companies are "information technology followers" and make no serious attempts to use IT as a customer satisfaction advantage or a competitive advantage.

If a real estate management ("REM") company would seriously weigh its strategic and competitive options, it would very easily see that they could use IT for -

- enriched (service) product content - the most potent use because people never cease to be curious, and interested in more information

- creating "information service products", independent of products where information is just a part or an enhancement

- optimize their own supply chain regardless if it is internal or external

- optimize their "production plant" i.e. the facilities which they manage to produce their core PRODUCT = ACCOMMODATION (the building is never the "product"! It is just the "production plant")

- reengineer their service products towards more self-service.

That's enough for a first take. I will be glad to continue to contribute to a discussion.