I am curious on what measurements have been used for evaluating the quality of new product ideas. Feasibility, novelty and customer benefit are often used as dimensions for measuring the quality of a new product idea, but there should be more.
Links for literature is appreciated!
This link might be useful ... https://www.researchgate.net/publication/24183606_The_selection_of_creative_ideas_after_individual_idea_generation_choosing_between_creativity_and_impact
Article The Selection of Creative Ideas after Individual Idea Genera...
Design for Manufacturing (DFM). The new product should be designed for easy manufacturing. Discussion with manufacturer at the early stage is very important. Hopefully it helps..
Apart from being feasible, novel and beneficial to customer, the evaluation of new products must consider how profitable and well aligned with organizational strategy the new product is. The quality evaluation of new products should also consider the cost of creating such quality and how beneficial it is to the organization. The following areas are significant additions
1. Alignment with organizational strategy in terms of vision and mission
2. Value addition to overall business in terms of profitability
3. Product life cycle
4. Market perception
5. Aesthetics / Branding possibilities
6. Product Shelf life
For sure there will be many more factors to measure for proper decision on what the results of new product evaluation methods should be. However, the appropriate method will determine on the organization concerned.
There is highly a structured approach called Outcome Driven Innovation, offered by Strategyn. For an alternative see also a series of papers by A D Narasimhalu, particularly one describing his innovation Cube.
In my research work I have generated a systematic mathematical methodology for screening/evaluating concepts. (http://academi.co.nr). The methodology applies a variety of techniques and provides the user with evaluation criteria for screening concepts. The techniques used are MCDM techniques - Multiple Criteria Decision Making Techniques.
Concerning metrics for "novelty", you can find many papers from Pr. Chakrabarti at the Indian Institute of Science, CPDM (Center for product design and manufacturing).
The following paper enlists a set of measures and metrics for product development.
However, many of those measures can also be used for screening new product ideas in the early stages of the product development phase?
Take a look...
Article Towards Life-cycle Measures and Metrics for Concurrent Produ...
Thansk alot for the useful contributions. I ended up using identifying four main factors in the literature for very early idea screening.
1) Novelty
2) Feasibility
3) Value
All of these dimension can be measured by asking several questions.
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