I am doing a research on effectiveness of customer loyalty programs of supermarkets through hedonic gratification. Here hedonistic gratification is independent variable and customer loyally is dependentvariable. what action is bein taken by entrepreneurs to increase the hedonic gratification of the supermarkets customers? Your cooperation will be highly appreciated.
Hedonic shopping value reflects the value received from the multisensory, fantasy and emotive aspects of the shopping experience, while utilitarian shopping value reflects the acquisition of products and/or information in an efficient manner and can be viewed as reflecting a more task-oriented.
So following are few recommendations:
Exchanged for cash vouchers and used in participating stores.
Used to access mall-centric rewards such as amenity discounts or free meals. These benefits are twofold - increase the value of the program and incentivize the customer to spend additional quality time in the mall.
A noteworthy component of shopping mall loyalty programs is, of course, the mobile app that accompanies them. Not only this app can serve as a guide for shoppers but can be an invaluable tool for shopping mall managers as well. It can provide marketing teams with relevant data on customer behavior and the performance of their offers and discounts.
Dear Mohammad Kamrul Ahsan
I find your study interesting but I think you should pay attention to the following:
1) Not all supermarkets are applying hedonic gratification (some don't even know what it is)
2) As sincere as the entrepreneur's desire to satisfy his clients is, it is very difficult to achieve it because it is something completely subjective and since the client population is completely heterogeneous, it is not possible to apply a program to each fraction according to their expectations. of satisfaction.
3) Asking what kind of actions they are taking, without establishing the sample that will be submitted for study, is somewhat complicated. Not all supermarkets are the same, not all have the same offers, not all have the same benefits, and even not all have the same size or the same facilities.
3) What supermarket are we talking about? Those located in cities, suburbs, towns, or in shopping centers?
4) If they are in the city, what kind of cities would be studied?
Small city
Middle city.
A metropolis
Regional metropolis
National metropolis
Continental metropolis
Megacity
Metropolitan area.
Metropolitan city.... you need to be more specific.
If you take into account the aforementioned questions, I think it would be easier to answer your question.
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