"Many researchers are used to doing multi-question surveys in which the same respondent is asked to fill out a 10+ minute questionnaire. With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (15-20% compared with an industry standard of 0.1 - 2%) and more accurate answers."(http://www.google.com/insights/consumersurveys/how). What is your opinion?
The advantage of single questions is that we can get fast answers, which is important. There is greater perceived anonymity, which is also good as it encourages answers from customers who would not otherwise be in our pool of responding customers. However it stops us from analysing further, deeper questions, such as "Is this customer grumpy about everything in life?" and "What other products have grumpy customers bought?" and "What is the average age of the grumpy customers?"
- Badges
- Science method
- Similar topics
- Mathematical Sciences
- Statistics
- Applied Statistics
- Survey Design