The primary goal of any researchers is to disseminate his work and make a substantial contribution to the public domain of science. In current scenario, academia is an industry of prestige, and the currency in which prestige is traded is journal titles. In most of the scientists’ minds, it is feuded that publication in an elite journal like Nature or Science is a direct ticket to a job, grants and tenure. In my view, real scientists do not need the journals to serve as a proxy of their work’s value and importance. The quality of a researcher’s work should be evaluated by itself and not by any means of shortcuts such as the journal’s acknowledgment and notoriety or even certain reductionist metrics like Tompson’s Impact Factor. I have seen so many national & international journals and found that many journals of repute have substandard publications that are comparable to non-repute journals. At present Ayurveda facing lot of challenges in teaching, training and research. The researchers are going on in improper direction by utilizing only conventional tools and techniques without incorporating the principles of Ayurveda. Therefore, such type of strategy is not fruitful in the development of Ayurveda as a whole. It is a time to design tools and techniques on the basis of own available resources and cross over to the available conventional counterpart for new drug development and for the benefit of society. In recent year’s UGC enforcing new guideline for promotion in which number of things are required for the same. That is why Ayurvedic academicians are trying to publish more and more papers in ‘open access’ journal by hooks and crooks to achieve the task of UGC. These Open access journals proposed to treat science publishing like a service and it only provides old wine in new bottle in lieu of huge charges in terms of dollars. Hence, this type of business model is not of great interest to the publishing juggernauts since it would translate into a huge decrease in the profits of these powerhouses (i.e. Elsevier, Sage, Wiley-Sons, etc.). The publishing industry and its interests have been living at the costs of sweat, blood and tears of researchers all over the world for far too long and that must be ended

The primary goal of any researchers is to disseminate his work and make a substantial contribution to the public domain of science. In current scenario, academia is an industry of prestige, and the currency in which prestige is traded is journal titles. In most of the scientists’ minds, it is feuded that publication in an elite journal like Nature or Science is a direct ticket to a job, grants and tenure. In my view, real scientists do not need the journals to serve as a proxy of their work’s value and importance. The quality of a researcher’s work should be evaluated by itself and not by any means of shortcuts such as the journal’s acknowledgment and notoriety or even certain reductionist metrics like Tompson’s Impact Factor. I have seen so many national & international journals and found that many journals of repute have substandard publications that are comparable to non-repute journals. At present Ayurveda facing lot of challenges in teaching, training and research. The researchers are going on in improper direction by utilizing only conventional tools and techniques without incorporating the principles of Ayurveda. Therefore, such type of strategy is not fruitful in the development of Ayurveda as a whole. It is a time to design tools and techniques on the basis of own available resources and cross over to the available conventional counterpart for new drug development and for the benefit of society. In recent year’s UGC enforcing new guideline for promotion in which number of things are required for the same. That is why Ayurvedic academicians are trying to publish more and more papers in ‘open access’ journal by hooks and crooks to achieve the task of UGC. These Open access journals proposed to treat science publishing like a service and it only provides old wine in new bottle in lieu of huge charges in terms of dollars. Hence, this type of business model is not of great interest to the publishing juggernauts since it would translate into a huge decrease in the profits of these powerhouses (i.e. Elsevier, Sage, Wiley-Sons, etc.). The publishing industry and its interests have been living at the costs of sweat, blood and tears of researchers all over the world for far too long and that must be ended

Thank you Ajaiji.. This is exactly what I was thinking. The principles of Ayurveda are kept aside in the mad run of doing researches only with the goal of publication. The UGC norms for promotion have added fuel in this. We being the learners of Ayurveda should have an aim of serving the society and helping people fight their illnesses and maintain health and not being selfish for one's own promotion and development. I hope more researchers will answer this question. Is there really any way that such publications are going to help the society ?

Instead of keeping a target of publishing in High impact journals we should first aim to conduct high quality research using sound methodology. We should ensure that the objective of the research can be achieved by this study .once this is done and results are interesting then comes the question of which journal to select for publication.Then certainly if our research is good it deserves a good journal so as to reach the scientific mass.The findings from this study will certainly help to enrich our science,which will ultimately benefit patients.Publication in Good journals will also provide ideas to new researchers to work further.

As far as reaching Rural practitioners is concerned certainly this is an concern .We should train our students and graduates to read research journals and implement the findings in their practice for benefit of their patients. Assess to these journals (online ) is not at all an issue ,i suppose every doctor use internet to check mails ,then certainly he can read at least abstracts which are freely available.Its a matter of creating awareness.

Lastly to sum up i can say we should first aim to do good scientific research for growth and advancement in Ayurveda.Publication comes next.And if we want to publish then why not try some good journals .

Thank you Dr. Avinash and Dr. Devang for your reply. Publishing researches in journals is a good thing. But promoting that research further and using it for the service of the nation should be another step and this has been neglected. It is only presumption that the research will reach all the class of people through publication. We still don't know how many practitioners are aware of the latest researches in Ayurveda. Earlier the media for such awareness were seminars. Now as the craze of journals is at its height, this media is scientific journals. We should not forget our own concepts for propagation of Ayurveda while competing with the westerners.

I think you cannot blame authors for trying to publish in high impact factor journals, as a visible 'marker' to others of how 'good' they are. What I feel is often overlooked however, is that disseminating work through lesser 'scored' journals and even those 'trade' journals that are specific to the job that research supports, are sometimes better ways to reach a broader audience and help bridge the 'theory-practice' gap. Many 'scientists' & 'academics' get into the niche of writing for their own theoretical market & perhaps not for those who need to use the research.

I hope that institutions (& colleagues) will increasingly bare this in mind, when using IF points as a sole credential (though my own meagre accumulation is clearly given on RG for all to judge .... one way or another).

Aria - why should you work solely to increase the IF, when so many posts have shown that IF is not necessarily indicative of quality or value? My own publications fluctuate in IF, not because they are getting better or worse, but simply because of how they suit the profile of the target journal. As to giving help to the world .... we can but hope our contributions are of some use (but again, IF is no measure of this).

The ultimate aim should be that as many other scientists as possible become aware of your work. I disagree that the aim is to increase the impact factor of the journal. It should be for YOUR paper to be cited. The impact factor just gives a general indication of the quality of papers in that journal (there will be some cited many times, and some not so many). In general, papers published in high impact journals will be cited more. However, it has also been suggested that scientific fraud occurs more frequently in the high impact factor journals.

John: do you have any links for higher rates of academic fraud in higher IF journals ?

Actually, cancel the above question - I must be naïve because it genuinely did not occur to me that such a practice would take place on such a scale. I just put it into Scholar & there is a huge amount of coverage available: (http://scholar.google.com/scholar?hl=en&q=higher+rates+of+academic+fraud+in+higher+IF+journals&btnG=&as_sdt=1%2C5&as_sdtp=)

I am shocked .... & evidently naïve :-(

It is like climbing to top of a mountain cliff...then to see some other thing better than this "ultimate".

http://www.theguardian.com/environment/climate-consensus-97-per-cent/2014/sep/18/who-should-pay-to-publish-scientific-research

Very good article that talks about the differences of impact factor between specialities, which shows that the impact metric is a very skewed measure.  It also de-bunks the myth that those who 'pay to publish' are producing inferior work.   -   Take time to read it  :-)

The world has become fertile with the rosy fragrance bringing the society & its surrounding has a part of unity among themselves giving them the opportunity for discussion & for sharing the views among themselves ,which is a very important magnet for publication .

The importance of publication is not restricted  for social surroundings.It has a very wide range covering the entire part of our living world.

The impact of publication is so much wide & its influence very often make the challenges for all told wide range of new Ideas -Progress -Development .Its influence is also making the part of unification ,bringing the people of various countries under a various range of living style also come together by there reading & sometimes bring a very new picture of life.

The ultimate end of publication can not be measured in any type of yard sticks as its end gets covered in the wide range of horizon .-

A useful MOOC course regarding publishing in High-impact journals. Discounted course link pasted below:

https://www.udemy.com/publishing-in-impact-factor-journals-tips-and-tricks/?couponCode=ABC100

Dear Dr. Jasmine Ritesh Gujarathi , it is not an easy job to publish papers in a high impact factors and needs to go through a lot of pain to get published in these journals. However, publishing in high impact factor journals like Nature, science, etc will have:

• Get lots of scientific experiences through publishing process
• You will be having more numbers of readers
• It is helpful to get promoted (most of the institutions need publications published in high impact factor journals)
• You will get incentives for your publications (most of the institutions provide incentives for publishing in high impact factor journals)
• You will be famous at global level
• Generally you will get high level of perceived values.
• etc

For further readings, pleas have a look in to the following links.https://www.biomedcentral.com/getpublished/benefits-of-publishing-with-ushttps://www.journals.elsevier.com/journal-of-molecular-graphics-and-modelling/news/benefits-of-publishing-with-elsevierhttps://www.editage.com/insights/chasing-the-impact-factor-is-it-worth-the-hassle

Generally good publisher like elsevier, sage, Springer, Wiley, Taylor & Francis are publishing good quality research than the others. Also they have good circulation of the published work. Moreover, comparatively reliability of the work in these journals is quite high. It's impact factor (Thomson Reuters) is also high.

So naturally every good researcher would like to publish in high impact factor journal, since it will bring good name among the researchers and causes increase in citations.

It increases the visibility and enhances the impact of the published research.

Interesting question

It depends on the intention of the author of the published article.

The ultimate aim of publication in high impact factor journals gives idea regarding quality and standard of your research work .

To get name recognition and promotion

Dear Dr Jasmine Ritesh Gujarathi , You have made a valid point.

My take on this.

1. The assumption behind publishing in high impact journal is that a) It follows a well established (blind) peer review system, (there by your research is vetted by your peers).

2. Researchers very often read/cite high impact journals (that is the reason these journal have high impact factor) - more reference/citation of your article affirms your article quality is high.

Drawbacks/ Shortcomings in this types of Preference

1. Local (issue) research is not get publishes. For example, A good research conducted in Southern India, but may not be generalized/applied in other places, - is not accepted for publication in such journals (their focus is global audience).

2. These journals take 1-3 years to publish an article.

3. Even if I get the article published, ( just like what you have correctly pointed out) this article information never reaches the local people (technology, language and other barriers).

Warm regards Yoganandan G