I am working on my Final Year Project, interested to look into emotional measurement of consumers in selected food product. One of the aspects in emotion measurement, I am interested to find out the baseline mood of the consumers before introducing them to any context which might stimulate their mood where it suppose to help to immerse them into the different context introduced to them.
Below is more information on my project which leads to why I am interested in measuring baseline mood:
With the results collected of consumers' baseline mood, this allows me to see the bigger picture of the set of results collected. To elaborate on, it allows me to see whether the results collected for my main study - impact of context on emotional response is it accurate? or could the results be affected by the mood the participants have on that day/ at that moment (e.g. bad mood due to traffic jam, excited because going for a food sensory testing, etc). This is the purpose of measuring the baseline mood.
Therefore, it will be really helpful to recommend some articles on the type of scale to measure the baseline mood of consumers.
Thank you! :)
Hello,
The measure I usually use to assess mood is the PANAS: Positive and Negative Affect Schedule (Watson, Clark, & Tellegen, 1988). It is well validated and easy to administer. There is a pdf available via researchgate.
Good luck with your research.
Rachel
Hello Rachel Grieve ! Thank you for responding to my question. I have looked into PANAS methodology. Indeed, it is a useful tool to look into details of the mood in a wider spectrum covering both the positive and negative areas. Thanks for recommending. Appreciate much! Meanwhile, I will continue to research and look out for more other methodologies used for baseline mood measurement.
By the way, have you heard/ used Pick-A-Mood method in mood measurement? The way it works is very interesting. It allows the measurement of 8 distinct mood states, generally a quick and intuitive method! If you have any experience/ info in this measurement, do share with me. Keen to discuss more with you on this method. Thanks! :)
I strongly recommend you to measure affect by psychophysiological methods - they will not only determine a certain baseline state, but also any changes that occurred during the experiment. Objectifying the measurement of emotions is always welcomed! Among the declarative methods, I'd recommend the Geneva Emotion Wheel (https://www.unige.ch/cisa/gew/) - a very simple tool that works great in experimental studies.
- Badges
- Science topic
- Similar topics
- Medicine
- Nutrition and Dietetics
- Nutritional Medicine
- Food Science
- Food