Maria and Werner provide good answers, above. I would follow Werner's suggestions, step by step.
However, your question sounds like you are expecting to see a band of your genomic (target) DNA. Generally, the target DNA concentration can be so low that you would not easily see it on a gel (depending on how much you load onto the gel). You don't need much target DNA in order for PCR to work.
If your PCR did not work, normally you would not expect to see any bands at all (expect possibly faint bands of unused primers). What is the concentration of your template DNA? If you use, say, about 10 ng of total template DNA, and you run PCR reaction, and then load, perhaps 20% of your PCR reaction onto a gel (maybe 5 to 10 uL), then you are only adding 2 ng of template DNA onto your gel. That might not be enough to visualize, depending on thickness and density of your gel, visualization method, etc.