With the increase in the level of competition among online retailers and the replacement of traditional business methods with modern methods, there is a need for a long-term relationship between online retailers and customers, and the strategic goals of online retailers have changed in a way that leads to more Applications of information technology. Small and medium companies include a significant part of the active companies in the country's economy and play an important role in creating jobs and entrepreneurship.
E commerce in today technology it is an inevitable medium for small and medium enterprise to aligned with global trends
E-commerce has served as an important means for SMEs to list their products to global audiences. It has provided easy access for SMEs to transact online retailers and customers. It has also offered new avenues of SMEs for market expansion and operational efficiency. SMEs help to create job opportunities , increase income and thereby contributing to reduce poverty and inequality. It also contribute to reduce costs by saving rent for storage space ,electricity and all the charges involved to manage products physically.However, it’s adoption among SMEs in LDCs varies due to technological,infrastructural,and soco-economic barriers.
E-commerce is a medium for placing all producers in the marketplace. It has provided a level playing field for SMEs and big corporations to advertise their product and allowed small companies to show their uniqueness amid market competition.
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