The virus is said to contain genes from avian, swine, and human influenza A. How could a hybrid like this have happened? What events could have occurred to allow the reassortment of such genes?
1) Influenza is a pathogen present in many species (birds, pig, human, etc.)
2) Proximity of those species (like on farms, etc.) can allow for a human or else to be infected by two different virus at once (a swine virus and a human virus) or by another FLU species (human infected by swine flu, etc.)
This results in an antigenic SHIFT that is caused by genetic re-assortment when two subtypes infect a host simultaneously or arising out of direct transmission from birds or other animals to humans.
As an example, the 2009 H1N1 was the result of a pig infected simultaneously/sequentially) by human, porcine and Swine FLU and that was transmitted back into humans.
The attached publication gives a good overview of the process. I have also attached a slide from a powerpoint presentation on influenza.
The attached paper by Gavin Smith et al. has a nice explanation. This is really impressive work because the HiN1 virus was first noted only in March-April of 2009 and they had all this analysis done and accepted for publication by June 2009.