I am a student doing an internship - psychological research - in food company producing cookies. The aim of the company is to reformulate unhealthy cookies into healthy cookies. I want to conduct survey to be answered by parents. The goal is to test what healthy components parents would like to see in the snacks they give to children. What could be the best background measure to develop a questionnaire to get high-quality data? Please kindly help.
Hi Sarka, I think for you the most important part of your research would be to isolate and compare intake reported by parents compared to true intake such as your topic for snacks on a single day.This is where you could rely on several technologies in assisting you with the research especially devises which are hand held like smart phones or PDA. Finally whether you use small children or adolescents would also affect your finding considerably.
I'd suggest qualitative methods, e.g. focus groups of parents to give you some rich data to use to create a questionnaire. E.g. you could present parents with different food labels for cookies and get them to rate how healthy they are and how likely they are to buy them for their children, then get them to explain their choices. The results from this could help you to design a questionnaire. Alternatively, you could search for existign literature in this area to identify what parents seem to think is healthy/unhealthy, then use those findings to design a questionnaire.
- Badges
- Science topic
- Similar topics
- Medicine
- Epi
- Age Groups
- Children