Several topics are currently very hot in commerce research, reflecting the dynamic and evolving nature of the field. Some of the most prominent include:
1). Integrated Reporting
2). The impact of technology on business processes (E.g AI and blockchain).
3) E-commerce and its impact on traditional retail,
4) Sustainability related disclosures (considering IFRS S1 and IFRS S2) and practices on company value.
5) Additionally, consumer behavior, particularly in the online space, remains a significant area of focus.
Others
Social Entrepreneurship, Sustainable Business Models and Firm Value
Emotional Intelligence in Leadership Effectiveness and Business Management.
3. AI and Business Processes
4. The impact of Blockchain Technology On Business Transactions and Data Security
Another emerging area in commerce research, particularly relevant in the context of health-related services, is the integration of digital technology and cultural competence to enhance service quality and client satisfaction. This trend is especially significant in community-based healthcare businesses, where trust, communication, and personalization play a critical role. The adoption of AI-powered health platforms, telepharmacy, and culturally-sensitive service design is becoming a strategic approach to improving customer engagement, satisfaction, and loyalty.