What suggested changes can be brought in IFFCO so that, the rate of RTO can be reduced ?
Anish Das
Ali Babaei Ahmadabad
Reducing the number of Return to Origin (RTO) instances in agricultural e-commerce requires a multifaceted approach. First, ensuring accurate and detailed product descriptions, including high-quality images and specifications, can help set clear customer expectations. Implementing a robust order verification process, such as OTP confirmation or automated calls, can prevent fraudulent or mistaken orders. Offering flexible delivery options and providing real-time tracking can enhance customer satisfaction and reduce missed deliveries. Moreover, using predictive analytics to forecast demand and manage inventory effectively can ensure timely fulfillment of orders. Improving packaging to ensure product integrity during transit and providing exceptional customer service for handling grievances swiftly can also mitigate RTO occurrences. By combining these techniques, agricultural e-commerce platforms can significantly decrease the frequency of RTOs, enhancing operational efficiency and customer satisfaction.
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