Research or findings that particularly focuses on measuring the Green Credentials of the organisation- towards enhancing the reputation via the intrinsic value to the organisations and to the shareholders. The major difficulty lies in assessing the social and economic impacts.
Organization could get credentials like Eco-labels for example: Blue Flag, Green Globe and PAN Parks. Of course these are subject to individual organizations interests on applying and pursuing these credentials! But the wouldn't go un-rewarded as it would add brand value to their products.
As efforts continue to develop alternative sources of energy, and the trend gets set in to think and live in more efficient ways, there will still be unavoidable condition of considerable C02 emissions from various economic activities in the world. This will continue may escalate for the foreseeable future. As an incentive to the concerned organisation and an appropriate way to address this issue thought out is to offset the emissions that cannot be eliminated. The process involves:
Step 1: to calculate own carbon. For this there are easy to use calculation methodologies. It may also offset the average American annual carbon footprint of 21 tons.
Step 2: to convert the number of pounds of carbon into tons and then multiply the agreed upon amount to realise the offset amount.
Step 3: to donate the amount to the Gaviotas /Marion Institute Carbon Offset Initiative. This can easily be done on line.
Thanks Neha for your comment with some infor on Eco-labels – both non-profit and for profit. Although what you said is correct, however, the social and environmental impacts are not addressed by these eco-labels yet. For e.g., Blue Flag is limited to marine environment. Economic and social impacts are not assessed, and environmental impact is also limited to bathing water quality.
Green Globe is for tourism and associated business. Here, I am not sure how these social and environmental impacts are measured. Just saying a company is doing something is get ticked, on this criteria I suppose. I may be wrong. On the other hand, PAN Parks is Europe's wildernesses and I guess, it is currently in liquidation.
What I am particularly interested in is to identify existing methods, if any, that particularly focus for a manufacturing or service company on measuring the green credentials.
Thanks Chamakuzhi for your comment with some information on CO2 measurement. My focus on green credential is beyond this measuring carbon or carbon dioxide emissions. What I’m trying to find is some existing methods/approaches, if any that can help comprehensively measure social and environmental impacts on businesses particularly in manufacturing or service industry.
Is there any past or current research on assessing or measuring Green Credentials which includes environmental social and economic impacts holistically and translating it to an organisation’s shareholder value?
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