You need to be more precise, for example, detailing the size of the lesion and the exact anatomical areas of the pinna that are affected. A photo would, of course, be the best thing - make sure you have anonymized the image before uploading it.
At a simple level, my thoughts are as follows:
1) Cosmesis is not very important, esp. in a 70 year-old;
2) Wedge resection with good margins would be the easiest thing.
To add to Mr Sivathasan, In ideal world, I would suggest a proper staging if possible. However regardless, while radical surgery (with adequate free margin) is the best but not always possible in the given location. Assuming no clinical metastasis consider palliative surgery (to avoid disfigurement and reconstruction) +/- Radiotherapy option, or total Radiotherapy (if surgery is not the option).
I am agree with mr Tripathi. Radical surgery if possible. And discuss Adjuvant radiotherapy if R1 surgery. Or total radiotherapy if surgery is not possible
Excision with margins including cartilage is not difficult there. Radiotherapy would not be indicated unless poor-differentiation, peri-neural invasion or evidence of LN spread.
Perhaps you would care to look at our publication simplifying the approach to this problem (see Contributions: "Bridging phenomenon...) in Head & Neck Surgery.
Mr Regan is probably referring to an alternative solution presented in the nice publication in the JPRAS (Br J Plast Surg ceased to exist some years ago)
Mohs surgery is the best treatment in this case. It is tissue sparing, and the cartilage can usually be spared. If cartilage is not involved, a full thickness skin graft from the postauricular area would be a simple, cosmetically acceptable reconstruction.
Moh's surgery may not be absolutely necessary (too time consuming), the resection may include cartilage per primum and the reconstruction can be relatively simple (without flap surgery - see Head & Neck 36, 735-738,2014)
Ultimately, each case has to be evaluated seperately.
Excise it with a 6mm peripheral margin - either with or without cartilage in the base depending on macroscopic oncological clearance margins. A full examination of draining lymphatic regions is mandatory.
I agree, excise with 6mm margins under local anaesthetic +/- cartilage. You should discuss with the patient pre-operatively the options, but I agree with Brian Jiang, that in a 70yr old a full thickness graft would be a good simple option.