Normally the requirement for the service life of the automotive fuel cell is around of 5,000 hours (~ 240,000 km). Currently many academic groups and companies are investigating techniques to extend this operation time life of the fuel cells.
Although the research tendency is to use the lowest possible amount of noble metals (such as platinum) in the fuel cell catalyst, (e.g. https://www.researchgate.net/publication/260634251_A_micro_alkaline_direct_ethanol_fuel_cell_with_platinum-free_catalysts),
there are also many groups that investigate efficient techniques to try recycle that metal catalysts used in the fuel cells. (e.g. http://ma.ecsdl.org/content/MA2012-01/40/1527.full.pdf)
I hope this has helped you.
Best regards.
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