Growing small towns and peri-urban towns have distinctive change patterns from those evident in larger cities and suburbs. Rapid growth in a short period can influence identity through changing demographics, the changing history of a town, the manner and style of growth, impacts on agricultural hinterlands or new housing/building styles (among other things). Finding empirical ways to measure these trends can be elusive; however, finding a better way to understand how growth influences the identity of towns might enable policy makers and communities to better plan for the future.