It is already clear that covid-19 has significantly influenced the firm's performance and made some vital changes in the global market competition. This is because the world is experienced sudden short-term decreased CO2 emission. However, the Big Fishes (for instance Fortune 500) will not maintain their reduced diet (less profit or Loss) for zero figure. They must fight for prompt recovery but what will be the recovery process in terms of the environmental aspect? Brown or Green Recovery? please share your understanding, experience, and thinking.
Exactly @hermann, Economic recovery shall be paramount,this shall determine the global market,
The SARS-CoV-2 (Covid-19) coronavirus pandemic increases the general social pro-environmental awareness of citizens. However, companies and enterprises themselves will not carry out pro-environmental reforms and will not increase the scale of their sustainable development goals unless they are forced to do so. For now, some companies and enterprises add to their missions, development strategies and advertising campaigns of their offers the issues of achieving the goals of sustainable development, the issues of pro-ecological activities, green investments, pro-ecological technologies and eco-innovations. However, the scale of real green actions in relation to the declarations made and shaping the company's image in advertising campaigns is small compared to the facts. The reason is the so far low level of profitability and / or additional costs resulting from undertaking green business ventures. As only some of the economic entities undertake selectively selected sustainable development goals to be implemented, market competition is currently not the key factor in motivating undertaking green business ventures. The key issue is to change the provisions of legal norms shaping the functioning of economic entities so that these provisions motivate companies and enterprises, including international corporations to a much greater extent, to undertake pro-environmental investments, implement pro-ecological technologies, create eco-innovations and use them in production processes, significantly increase the scale implementation of the sustainable development goals, respecting the principles of pro-environmental social responsibility, etc.
Best wishes,
Dariusz Prokopowicz