The prevalent oligopolies and monopolies in the marketplace of developing economies.
Dear Bright,
One of the main limitation for the practice of marketing principles in the market is monopoly. In addition to that, cartels can also be a limitation in this concern.
We can not also overlook the political structure/practice, and the prevailing dominant traditional practices or culture of the people ( Country) that impact on consumers' behavior.
Other factors that limit the practice of Marketing Concept in developing countries include: Corruption, rapid population, poverty, lack of appreciation of marketing role to economic development of nations, Nepotism, Poor government policies, poor infrastructures, inefficient management of economic resources, etc.
The earlier developing countries begin to appreciate and address these issues the better of them and the people.
Dear Bright,
There may be limitations in every market especially in developing Countries, but we have to find out the right opportunities available in the market and place our marketing activities in such a way the we can delight our target customers and we can be successful in implementing the marketing concept fully.
Reliance on resources mobilised equitably from among members more and less external dependence; Shift of emphasis from maximising profitability to maximising service to members not inconsistent with economic viability; Making goods and services available at as reasonable as a price possible; Making surplus basically to add to reserves in so far
as necessary for good performance and continuity; Shifting of basis for surplus/deficit sharing and participation in decision-making process to patronage; Of services and limiting capital for entailment of a pre-decided limit of interest
http://www.uwcc.wisc.edu/info/intl/daman_cbac.pdf
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