Digital marketing products and services have a tremendous value in delivering market with great results at a very affordable cost.

In my opinion, digital marketing is currently developing faster compared to classic marketing. This is related to the development of new online media. In these new media, social media portals in which new marketing techniques have been developed have developed particularly dynamically in recent years. New types of spots, banners and advertising films are created primarily for the needs of their broadcasting on social media portals. In these new online media, in such social media portals as: YouTube, Facebook, Tweeter, LinkedIn, Instagram, Google+, Pinterest, Snapchat and others, these advertising campaigns are developing particularly quickly, which are based on a viral marketin in which they engage socially users of these portals themselves. This type of advertising campaign does not have to be high-budget while being very effective. The combination in an advertising campaign conducted on social media portals and based on viral marketing - low budget and high efficiency - can be achieved in the situation of creating innovative spots, banners and advertising films. These innovations include those that are actually advertising films, despite the fact that they are made in such a way that the users watching them think that they are not just advertisements, news, information films, interviews, presentations, etc., which are supposedly advertised are not. However, in the field of classic advertising instruments, i.e. those that operate outside of the Internet, in the recent years there have been comparatively many new marketing techniques in the field of digital marketing.

I invite you to the discussion.

There may be several answers to this question but to me its all about the ease of creating and sustaining WOM in the virtual world. Personal recommendations, endorsements and general WOM marketing has always played an important role in marketing. In the past, companies spent top marketing dollar to facilitate this form of marketing, whereas now the same effect can be achieved through digital and online platforms, in particular brand communities. These days, more referrals are through online WOM rather than a narrow circle of family or friends. Even within close family and friends, a significant level of interaction is maintained through online mediums. In addition, businesses do not need to pay top rate to celebrities to endorse their products, instead they can engage online "influencers"at a much lower rate and generate an even higher level of publicity. So SM marketing and resultant WOM has a great potential in building and maintaining valuable customer relationships.

Cost reduction, high penetration rates and effectiveness, easy unidirectional flow of information particularly feedback.

Dear Colleagues

Digital marketing has brought, among others:

1. New kinds of actors that co-create value/s in new way - for instance the affiliate marketers (AM). The research implication: when researchers would cooperate with affiliate marketers in the research, they would get access to the new type of data and expertise (success stories about their actions vs engagement/clickthroughs and sales), not available for researchers any other way. I have just written an article with AM and trying to publish it.

2. New possibilities of access to value creation data in research - vide: Wei Shi S. Kalyanam K (2018) Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement. Journal of Interactive Marketing 44 (2018) 43–59.

there are many more changes in both marketing and research

regards

R Kleczek

On one hand, Digital Marketing has occupied more and more market share in marketing as it's more efficient and cost effective based on ICT and big data analysis, on the other hand, more than half of the world's population is netizen with nearly 70％ digital natives, which have different consumer behaviors, so digital marketing must follow these changes in consumers.

I think digital marketing has resulted in speed, affordability, dynamism and ability to measure. Digital marketing is a speedy way to reach customers around the world. The relative cost of digital marketing is low compared to traditional mediums such as Television, Radio, Newspapers etc. The digital media is dynamic where marketers can use different novel technologies like animations, graphics in marketing communications. The effectiveness of digital marketing can be measured with proper attention to analytics.

Digital world bring yet another distribution channels another way to intergrate forward to the customers the main issues is the way to create value and eventually benefit from a large ready made customer base with alternative of needs There are a ready common pool made availabe Network connected customers whose behaviours are hardly defined the question of creating value through digital maket by striving on targeting clasters of homogenous need and adoptation Mechanism that enhence delivery model

The differences that have risen between Traditional Marketing and Digital Marketing has made a vast improvement in the marketing world. Digital Marketing has allowed businesses to advertise their products throughout the region with just a click of the button in which these improvements allow quick access to information and resources also, simplifying interactions through the vast networking system that are utilized till this present day. However, Traditional Marketing is a bit opposite as most of the advertisements are done manually and access can be really slow.

Digital Marketing brings easiness, quality, speed. It also satisfy consumer needs more accurately and fast.

In my opinion, digital and traditional marketing are both inseparable and are complementary entities, especially for new products that require high education. Customer disappointment often occurs when only accessing products that are purchased only from the internet, then getting the product is not in line with expectations. Images that are seen can be different from their expectations when viewing images and reality when the item is received.

With the traditional marketing the target easily may be the local audience: radio ad might play one of the possibilities. Some companies are using the flyers to the households. The materials can be kept as a hard copy and after a whole to be read over and over again. It can be easily understood by most people because they are already exposed to this kind of approach.

But, in my opinion, with the use of digital marketing you can target a local audience, but also an international one. And there is a main point: Local (for the small target groups), with the use of local languages - versus international (broader), with the use of English language.

In my opinion, the main benefit of e-marketing is time saving.

Ability to reach more markets/consumers, cost-cutting. More feedback data.