I am in bit confuse the finalize my phD topic on Retail industry. please help me any one from Retail to finalise r work on current problem of retail indstry in world
Dear Phani,
good day,
Kindly find the attached file regarding one of my research , it may help u .
best regards,
Dr. Alhaddad
Article Perceived Quality, Brand Image and Brand Trust as Determinan...
I think that the primary factors are availability and price. If I cannot find a product in my city, I will go look on the Internet. If the price of the product in my local stores seems high, I may go check the Internet for lower prices, even though I know that I will have to wait longer when I buy via e-commerce.
But this is not much different from the "mail order" catalog sales of years ago. I think it is the same dynamic, but using Internet technology.
hi
about the factors its the same ,the main difference is the marketing mix coz in e retailing you will deal with another variables that included in the e marketing mix
check this link
https://www.researchgate.net/publication/264348769_Developing_Brand_Loyalty_in_Services_A_Hierarchy_of_Effects_Model
Conference Paper Developing Brand Loyalty in Services: A Hierarchy of Effects Model
Hi Phani
While there are several factors that increase customer loyalty whether online or offline, I would say the 03 bigger elements are product quality, price and the time management in terms of delivery time as far as the online platform is concerned. I would not generalize these in any specific order but would certainly say that delivery time and product quality are critical if one wishes to have repeat and loyal customers. Price is not a difficulty preposition for customers to find elsewhere in today's competitive market.
Customer loyalty is a complicated dimension. Oxford Dictionary defines loyalty as a state of true to allegiance. But the mere repeated purchase by customers has been mixed with the above mentioned definition of loyalty. Environment , image , convenience and other factors affected customer loyalty are given in many publications. A company can help build loyalty in some cases offering a quality product with a firm`s stable guarantee, providing different types of free offers and simulations to satisfy the demands of consumers.
Convenience, price and product selection are the top three drivers of the channel shift to from buying in-store to buying online. Loyalty online appears to be much higher than offline with a much higher concentration at the top end. Consider that Amazon holds 20% share of all online spending, followed by eBay at 10%. Next is Walmart with just under 4%. In the offline world, the largest retailer is Walmart with about a 10% share. Some of the factors that drive loyalty to Amazon (in addition to the three I mentioned above) are Prime Membership and One-click buying.
Good morning sir,
Humoursly (Honestly) speaking there is no loyalty in E-Market because of the lack of personal touch and high competition and fast life and people looking for more and more comfort. but for your academic research, some of the factors which we can say that influence loyalty may be 1) prompt customer service in terms of delivery 2)easy payment of options and credit facility 3)anyt innovative approach of retailer to the make the consumer feel more (lazy !!) convenient.
this is just my intuition. you can reject my answer, i donot mind.
thank you. bye.
with regards,
R.Baskar.
Dear Phani,
Its still debatable whether ppl are changing their loyalty, yet, as there is a huge business I can give my views on that.
1. Return policy. traditional shops have never thought of that.
2. A huge choice of products across the category,
3. Price is a major factor.
4. Highly innovative products are available online which might not find shelf in traditional market.
5. Cash on Delivery
6. No need to go out for shopping.
7. Information about the product on e portals.
Hope this helped.
Thanks Azar sir i am student of dharwad university in 99 i did my bcom. after long back i met some one from ku dharwad
thanks a lot sir
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