Marketing mix is defined as the framework it helps build and form through the curriculum of each market, and the marketing mix is a set of variables that can be controlled, which displays on the consumer and affect the mix of marketing, which depends on the marketer.
Dear Salim,
I have an article on this issue that I can send you. However, the article is ... ... in French!
dear Djamchid Assadi
you can send it i will translate some paragraph
with best wishes
dr.salim
Here you are
Please mind that the article (based on the book I have written on the same issue) is about the website marketing.
Best regards
Attached is a reasonable ABCs of e marketing mix (link 1)
you can also refer to Judy Mckay at RG an interesting E commerce Book
Good luck with your research
http://www.learnmarketing.net/emarketing.htm
Book Electronic Commerce: A Managerial Perspective
There are two views,the first one adopts the traditional marketing mix in e-context. the second view develops new elements of marketing mix such as content, community and so on
process for transaction, page of communication are also important for e-marketing
Elements of E-marketing?
According to prof. Theodore Levitt in his groundbreaking article ‘Marketing Myopia’ (1960) marketing is not about selling –the mix of product, price, place, promotion- it is about first finding out the need of the buyer. It is not about the very constricted view how the process has been carried out because of certain means (cars, horses, trains), but about the need (cars, horses, trains perform the same function of transportation). It is about the function that is carried out notwithstanding the means. Kotler (2008) and Drucker (1973) also stress marketing as a process of understanding the need of the buyer. So E-marketing is conducting that process through digital means, the internet and digtal devices and how to learn about the needs through certain groups. Technology such as social media, mobile, websites, digital analytics are important now, we don’t know about tomorrow. SEO (Search Engine Optimization) is a very important means in emarketing now, see the abstract of the article Search Engine Optimization: What drives organic traffic to retail sites? http://onlinelibrary.wiley.com/doi/10.1111/jems.12141/abstract of Michael Baye, Babur de los Santos and Matthijs Wildenbeest. See also the article of Douglas Holt ‘Branding in the age of social media’ (Harvard Business Review, March 2016) how important crowdcultures are in e-marketing. The elements of e-marking have to be brought together through the process of continuous learning because of the rapid development of technology not because of the function they perform or the needs. So maybe emarketing is not about the mix of product, price, place, promotion, but about the mix of the technological means such as social media, websites, mobile and digital analytics to find out the need of the buyer. And according to Lauterborn 'New Marketing Litany: 4P's Passe, C words take over' (1990) marketing is about Customer solution, Cost to the customer, Convenience and Communication (4C's), but also here I would add the technology aspects of it such as social media, websites, mobile and digital analytics to find out the needs. But keep watching and searching further because of the rapid changing nature of technology.
May be this question will give you different perspective that is being used for my MBA students.
Select an organisation of your choice and analyse their E-marketing Mix whether the organisation add or subtract the marketing E-Ps (E-Product, E-Price, E-Place, E-Promotion, E-Process, E-Packaging etc?
Basically, some organisation used 7 Ps, some organisation 4Ps, etc
Dear sir,
As already many researchers explained that Marketing mix whether it is retail or e-tail some fundamental difference may come depends upon the product to product, place to place, region to region, country to country.
strategies also depends upon that according to the strategies plans will come to play.
Thanks
phani.
Thanks a lot sir, Assadi sir i coun;t not open the file which you have send. please send me if you have some more information.
Article The role of e-marketing front end applications on customer r...