Hi,

I think brand knowledge is one of the determinants of brand value,

best regards,

Dr.Ahaddad

(1) brand

structure, (2) brand positioning, (3) brand strategy, (4) customer characteristics, (5)

category characteristics, and (6) marketing mix may be the factors that impact brand value creation. For more details you can look these;

http://ir.uiowa.edu/cgi/viewcontent.cgi?article=1955&context=etd

and

http://link.springer.com/article/10.1007/s11002-006-9407-6

 with best wishes

Thanks a lot for both of you !!!

A Brand management program which involves, a firm investing part of his assets in advertising , promotional activities and also R & D are the critical determinants of Brand value creation.

As an essential component of marketing communication is advertising, which can enhance brand name recognition and create reputation, which affect brand value creation.  Similarly, other promotional activities and R & D expenditure relevant to marketing (Keller and Lehmann, 2003).

To make a conceptual model you can do like;

Brand value as a dependent variable.

Brand management program as a latent variable with three constructs (marketing expenses, other promotional or operational expense, and R and D expenditure) you can also find the attached conceptual model based on theory.

Hope it help....

Brand family, positioning, and brand equity are the most important factors 

Thank you...

Brand value is the function of Quality, affordability, reliability, accessibility, superior service,and brand image which is the spontaneous activation of the positive  perception registered in the mind of customer about the brand. Further for improving and sustaining brand value, smart marketeers must continue to communicate with customers the value proposition, as customers always look towards value for money.

All 4 Ps of Marketing is directed towards Brand Value Creation - Product, Price, Place and Promotion must work in harmony to create brand value. Given that fact within these four domain, there are hundreds of other sub factors, it is difficult to limit to any particular list of factors. In Nut Shell, all marketing activities are antecedents of Brand Value Creation, and Brand Equity is the consequent and measure of Brand Value Creation. Please go through the model Brand Asset Valuator by Y&R, that is one of the most popular tool for measurement.

Thank You...

 Thanks a lot Prof. Dattagupta and Prof. Baniya..!!!

I agree whith prof. Nadia. I highly recommend seeing this link and check professor of research Dr. Elizete Kreutz

http://pt.slideshare.net/BetoLima/brandtrends-journal-vol-3-ano-3-out-2012