Hi,

Perhaps, you will find this link useful.

http://lib.dr.iastate.edu/etd/12665/

Thanks,

Srikant

Dear Shamim,

I do not know papers but will answer as a tourist with experience. Suppose that I am going to new destination with the goal to see new places of touristic interest and I do not know anybody around me to consult. Then I go to a site like this: http://www.tripadvisor.com/Attractions-g293999-Activities-Tehran_Tehran_Province.html

This is an example of what western tourists may know. If you know other very important object with no easily accessible text in English about that, this is bad for this touristic object - it is not advertised.

Here I understand what should I do in new place. Then I download a map with pictures, like this: http://www.lonelyplanet.com/maps/middle-east/iran/tehran/map_of_tehran.jpg Well, this map was the first I found, it is not enough detailed, so I continue search or maybe buy a tourist guide.

It may be easier for me to buy organized trip, where tour includes flight, hotel and guided visit to most of locations that I found interesting. If this is not possible, I may start personal search of an optimal location of a hotel to have easy walking access to several touristic destinations. Maybe to 1 or 2 places I have to travel by transport, but it is better to 1-2 than to 5-7.

This was about cultural tourism. If the tourism is natural, my objectives will differ. Here closeness of a hotel to the beach, nice views, evening entertainment also matter.

Hi Shamim

Maybe there you can find some helpful informations:

K. Trošt, S. Klarić, M. Dropulić Ružić 2012: Events as a framework for tourist destination branding - case studies of two cultural events in Croatia, "Turizam", 16(2): 65-77.

http://www.dgt.pmf.uns.ac.rs/turizam/arhiva/vol_1602_3.pdf

S. Bakri, M. Hamid, H. Bohairy 2010; Perception of destination branding measures: a case study of Alexandria destination marketing organizations, "International Journal of Euro-Mediterranean Studies", 3(2): 269-288.

http://www.emuni.si/press/ISSN/1855-3362/3_269-288.pdf

H. Qu, L. Kim, H. Im 2011; A model of destination branding: intergrating the concepts of the branding and destination image, "Tourism Management" 32(3): 465-476.

http://jpkc.fudan.edu.cn/picture/article/179/bc/0c/ca58cbde4e718fcb4f835a0bf9b7/75f94f9d-e79a-473e-a067-985f02431185.pdf

Best Regards

Maciej Wawrzczak

Good place to start :https://www.researchgate.net/profile/Andreas_Zins

Dear Shamim Ataie,

It seems to me that gastro-tourism in Iran would hold potential (see below).

Robert

Article Experiencing the experience: an examination of the significa...

Article Gastro-tourism as destination branding in emerging markets