The most common qualitative approach to working with media is content analysis. That method typically uses a systematic coding of the data to look for patterns. You can use either a codebook that you develop prior to the analysis, based on previous research (a "deductive" approach), or you can develop a codebook from the data itself (an "inductive" approach). A third ("hybrid") option is to begin with a prior codebook and supplement it with new codes that you develop as you work with the data.

Hello,

I hope the following links can help you find the right path in doing media content analysis:

1) https://angelabarian.files.wordpress.com/2011/06/altheide-qual-content-analysis.pdf

2) https://opus.lib.uts.edu.au/bitstream/10453/10102/1/2007002122.pdf

3) www.bumc.bu.edu/crro/files/2010/07/Hesse-Bieber-4-10.pdf

Best regards,

R. Biria

Hi, I faced the same problem at the beginning of my thesis work. One of the most helpful rules of thumb for defining a research problem that lends itself to qualitative designs is that "how" and "why" questions ´work much better than other questions (for instance "what is the relationship between a and b?" would be a classical case for quantitative analysis while "how can we understand a in the context of b). Best, N

I think, you raised an important question here, “The basic elements that a problem must have on a qualitative research design? Hope the following attached article would be of much help to you.

All the best,

Thank you so much for all your answers! All of them are very useful!!