Creating a common language for innovation is the foundation of any effort to sustain innovation in any organization and is the most important factor of success. This can be achieved through: 1. Determine what innovation means; 2. Building a vision of innovation that must be imaginable, convey a clear picture of how the future is orientated, touch and meet the long-term desire of stakeholders, contain realistic and achievable goals, be focused and clear for decision-making, and be flexible , And ask the following questions and answer: Where do we focus our efforts in innovation? Why do we always seek innovation? 3. Formulation of the strategy and setting goals to be achieved that must be measurable, realistic, realistic and time-bound to implement them; 4. Establishing an infrastructure through the establishment of a framework and methodology adopted by the organization, employing human and financial resources that will help the emergence of innovation projects, and if this does not exist, it will lead to failure of innovation.

..... In order to successfully manage innovation, the following tasks must be undertaken: (Sattler, 2011, P: 19). • Formulation and implementation of innovation objectives and strategies. • Making decisions regarding the implementation of innovation under appropriate economic conditions. • Planning, monitoring and controlling innovation processes. • Create an organizational structure and a culture of innovation as well as a system of incentives (especially in the development of all workers towards thinking and acting in support of innovation). • Establish an information system where integrated innovation processes are integrated. • Strengthening internal and external social networks.

....So its absence means failure.

Creating a common language for innovation is the foundation of any effort to sustain innovation in any organization and is the most important factor of success. This can be achieved through: 1. Determine what innovation means; 2. Building a vision of innovation that must be imaginable, convey a clear picture of how the future is orientated, touch and meet the long-term desire of stakeholders, contain realistic and achievable goals, be focused and clear for decision-making, and be flexible , And ask the following questions and answer: Where do we focus our efforts in innovation? Why do we always seek innovation? 3. Formulation of the strategy and setting goals to be achieved that must be measurable, realistic, realistic and time-bound to implement them; 4. Establishing an infrastructure through the establishment of a framework and methodology adopted by the organization, employing human and financial resources that will help the emergence of innovation projects, and if this does not exist, it will lead to failure of innovation.

..... In order to successfully manage innovation, the following tasks must be undertaken: (Sattler, 2011, P: 19). • Formulation and implementation of innovation objectives and strategies. • Making decisions regarding the implementation of innovation under appropriate economic conditions. • Planning, monitoring and controlling innovation processes. • Create an organizational structure and a culture of innovation as well as a system of incentives (especially in the development of all workers towards thinking and acting in support of innovation). • Establish an information system where integrated innovation processes are integrated. • Strengthening internal and external social networks.

....So its absence means failure.

About innovation culture just innovation orientation does not mean SUCCESS. Innovation based on just managers' ideas without market research and also evaluate the idea comprehensively cause failure and consequently will destroy innovation culture in organizations.

Short term thinking is the biggest enemy (barrier) of innovation culture. Adopting and nurturing an innovation culture will require investment/costs on the short term, but will generate long term benefits.

Fear of the unknown is a major barrier to innovation. People who also fear failure will likely not be innovative. Minds that are willing to venture into the unknown are what is needed for an innovative culture.