Las empresas urbanas son actividades económicas que se llevan a cabo en áreas rurales con baja densidad de población, una economía agrícola y una infraestructura débil. Su objetivo es aprovechar los recursos y necesidades locales, crear negocios sostenibles y generar empleos e ingresos en estas comunidades. En la India rural, las pequeñas empresas juegan un papel vital en el desarrollo económico y social del país. Estos negocios son una importante fuente de empleo, ayudan a reducir la pobreza y empoderan a la población local. Además, promueven la innovación y la tecnología, aunque también enfrentan desafíos como la falta de infraestructura y acceso a los recursos. Sin embargo, son fundamentales para garantizar la seguridad alimentaria y el desarrollo sostenible de las zonas rurales.
Rural entrepreneurship can be considered one of the solutions to reduce poverty, migration, unemployment, and to develop rural areas. Rural entrepreneurs may increase the standard of living and purchasing power of the rural people and bottom of pyramid by offering employment opportunity to the people in villages. The role of entrepreneurship in economic development is substantial. After all, entrepreneurs don't just build businesses and grow their personal wealth; they also impact the economy by creating new jobs and opportunities, driving innovation, and developing new markets, products, and services. It not only aids in the setting up of enterprises, but also ensures that sufficient handholding support is offered to these enterprises, thereby ensuring their longevity in the market. It is fundamental to instill a culture of entrepreneurship to ensure the establishment of rural enterprises. Small-scale businesses are, therefore, set up all over the country, many of them providing employment opportunities to people in rural areas. This triggers the redistribution of wealth and income and enables the equitable distribution of income in rural areas. Mobilization of Local Resources: Small-scale industries facilitate mobilization and utilization of local resources which might otherwise remain underutilized. This helps in tapping resources like entrepreneur skills and small savings especially in rural areas. Small businesses provide multiple sources of income in a wide range of non-agricultural activities and employment opportunities in rural areas, particularly for traditional artisans and the poor. Small businesses help promote entrepreneurship and create a supportive ecosystem for new companies to flourish. According to data from the Ministry of Micro, Small, and Medium Enterprises, small businesses in India employ about 120 million people, about 40% of the country's workforce. Rural industries help in the proper utilization of local resources like raw materials and labour for productive purposes and thus increase productivity. They can also mobilize rural savings by placing profitable business proposition attract investment to ensure private participation in the industrialization process. It not only aids in the setting up of enterprises, but also ensures that sufficient handholding support is offered to these enterprises, thereby ensuring their longevity in the market. It is fundamental to instill a culture of entrepreneurship to ensure the establishment of rural enterprises.