Dear friends!
Some years ago, I wrote an article about the Uppsala Model of internationalisation. Uppsala is my alma mater so my question is twofold, firstly, how relevant do you think the original Johansson & Vahlne (1977) model is? Secondly, DO you think think the model can be further developed?
My article which is a good introduction to the discussion can be found here: Article The Uppsala Model of internationalisation and beyond:
I find the topic of the Uppsala School of Economics quite intriguing, and I'm inclined to assert that its relevance endures in the contemporary economic landscape. Here's my take on the matter:
Internationalisation Theory:The Uppsala School's Internationalisation Theory, which emphasises gradual and experiential internationalisation, remains highly relevant. In a world where global markets are increasingly interconnected, the notion of firms expanding gradually and learning from their international experiences holds substantial merit.Market Uncertainty:The Uppsala model, with its focus on the role of market uncertainty in shaping internationalisation strategies, is particularly pertinent today. In an era marked by economic volatility and geopolitical uncertainties, the school's insights into how firms navigate unfamiliar markets still provide valuable guidance.Networks and Relationships:The Uppsala School places importance on networks and relationships in international business. In today's interconnected world, where collaborations and partnerships are key drivers of success, the emphasis on building strong relationships aligns with contemporary business practices.Dynamic Business Environment:The Uppsala School's recognition of the dynamic nature of the business environment is timeless. In an age of rapid technological advancements and changing consumer behaviours, the school's emphasis on adaptability and responsiveness to market dynamics remains pertinent.Empirical Validity:Numerous empirical studies have supported the Uppsala model, showcasing its practical applicability. The model's ability to explain and predict the internationalisation patterns of various firms across different industries strengthens its ongoing relevance.However, it's crucial to acknowledge that the business landscape continues to evolve. While the Uppsala School's core principles endure, contemporary researchers and practitioners may supplement these theories with insights that account for the unique challenges posed by the current global economic context.
I'd love to hear your thoughts on this and engage in a deeper discussion on how the Uppsala School of Economics fits into the broader discourse on international business theories.
Also! Feel free to cite! Warm wishes Henrik