¿Which variables you must study to determinate the effective use of ICT on tourism distribution SMEs with a focus on comparison between today and tomorrow?
I have thought something such as: software for making decision, big data use, web site 2.0 or 3.0, social networks, mobile app, virtual reality, relational data bases.
¿How is the better way to purpose some categories to operationalize this variables?
Dear Juan, please find attached a one page word file that might help you in your research. Please notice that this is only a small part of a book chapter which I thought is relevant to what you are looking for.
Best wishes!
Thank you Soultana, It´s nice! I am modeling a design that will share soon.
Tourism SMEs Technology adoption?
Perhaps you would like to explore the following theoretical frameworks that your research model can underpin on:
http://is.theorizeit.org/wiki/Technology_acceptance_model
http://is.theorizeit.org/wiki/Unified_theory_of_acceptance_and_use_of_technology
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