Hi folks. I am going to write a master thesis this term. My master's program is on Business & Marketing. I would like to have your ideas on this issue. I was thinking of game publisher branding. I did my research, but there was not much to dig in. What would be interesting to dig into in this topic? I would appreciate it if you could come up with ideas related to customer satisfaction, consumer behavior, or branding :)
Marketing in gaming industry... Maybe something about costumer insights, or marketing perspective on gaming at the time of COVID-19? Brand image or brand identity.
Hello dear,
I think the most important in game is emotion.. try to study emotion and the influence of game on consumer emotions.
Have come across an earlier research on the gaming industry, exploring Gamer profile, genre preference, consumption drivers and payment behaviour. May be you could explore one or few of these dimensions.
Hope this is helpful
In the last year there's been a surge in e-sports consumption, including some major players as newcomers (F1). You could look at how the COVID pandemic has changed the way people consume games (including Twitch), meaning we no longer just "play" but also share them and see competitions.
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