I was wondering if that would be possible to combine research designs ( not research methodologies!). The goal of my study is to explore consumer behavior of gamers since there is not much research on it. I created a SEM model based on the previous literature in order to assess their behavior. Then I conducted quantitative survey to collect the data.

I know that Structural equation modeling (SEM) is a multivariate technique for testing and evaluating multivariate causal relationships that is used in science research.

On the other hand, the area that I am doing my research is not fully explored meaning I am doing an exploratory research.

I would appreciate if you mention an article using multi research design (again, not multi research methodology).

Thanks!

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