I was wondering if there was any rule for choosing moderating variable. I am aware that moderating variable needs to have strong theoretical support in relation with the independent variable. However, there could multiple moderating variables having strong theoretical support relation with the independent variable (e.g. sex, gender, demographics, income, popularity etc.). Is it important to have motivation to choose a moderating effect among a group of variables considering all have theoretical support? Kindly, type down an article that you believe would be helpful.
Thanks!