In Iran, the role of small businesses on the economy and GDP is very significant. Therefore, the use of digital marketing in these businesses, given its many advantages, can be a powerful element that largely compensates for the shortcomings and limitations of these companies.
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Opt for collaborative digital marketing . For example The dealers or small manufacturers of a product or service set up a web portal where they display their products and offerings and the cost is shared by members
The purpose of being in business is to make a profit, grow the value of the company's stock, and distribute a dividend to the owners/shareholder's. The only way this can be successfully achieved and maintained is to create and grow brand equity with existing customers and new customers by innovation and effective marketing strategies. Innovate or Evaporate.
In today's competitive landscape, managers increasingly recognize the importance of digital marketing in enhancing brand equity. Digital marketing strategies, including social media advertising, influencer partnerships, and purpose-driven campaigns, play a crucial role in building brand image, loyalty, and consumer engagement. Successful implementations often leverage data analytics to personalize marketing efforts, ensuring relevance and resonance with target audiences. However, challenges such as data privacy concerns and the need for continuous adaptation to technological advancements persist. By embracing innovative digital strategies and fostering a culture of learning, managers can effectively enhance brand equity and drive sustainable growth.
Social Media Marketing is the primary vehicle for building brand equity today.
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