Trust and power in tax psychology:
https://www.youtube.com/watch?v=BMevq_vHswU&feature=youtu.be
Prof. Kirchler
Short, effective and simple understandable video. Good job
The woman has a pleasant voice. From start to 1 min 14 sec the video contains far too much information to follow. The information in the animation/graphics is «different» from the words from the voice and forces me to shift between the voice and the animation/graphics. From 1 min 15 sec the video has more harmony and is far easier to follow. The voice and the graphics go hand in hand in a smooth way. The facial expressions on the two people in the end of the video is strange and unclear. They seem more shocked than happy. The overall feedback from me is I would prefer a simpler video graphics/animation and a simpler message from the voice that at the same time work together in harmony. This I think will help the message reaching out. Research on the use of PowerPoint often shows the same type of challenges. Erich Kirchler
Dear Prof. it is great job. Appreciate your effort to put compliance understanding into animated video.
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