Internal marketing is very crucial in employee productivity and loyalty. This is very important for servcies sector.

Internal marketing focuses on treating employees as internal customers, ensuring they are motivated, engaged, and aligned with the organization's goals. By fostering a supportive work environment, providing training opportunities, recognizing achievements, and encouraging open communication, internal marketing creates a positive workplace culture. This leads to higher employee job satisfaction as workers feel valued, respected, and empowered in their roles. For example, a company that invests in career development programs, offers rewards and recognition for performance, and regularly engages employees in decision-making is likely to see an increase in employee satisfaction and retention.

Internal Marketing probably akin to putting the interest of employees above all else leading to Job Satisfaction. When employees are put first and genuinely cared for, they take well care of the product / services of the organization that leads to Customer Satisfaction which equates to Profitability.