Some creative writing falls into the category of creative nonfiction or literary nonfiction, as opposed to academic nonfiction.  Many colleagues, departments, and universities do not consider these as academic contributions to the field and place little to no value on them in regard to the writer's academic standing for promotion, tenure, etc.  In many cases the creative nonfiction is written by a scholar basing this work on his own scholarly academic nonfiction.  The only difference is that the creative version uses a more accessible (popular) style of language and reduces the academic format to a list of references and perhaps an index. 

Imagine, two historians do the exact same research, read the same references, and produce the same book--one in academic language and an abundance of footnotes, the other in standard language with a list of references but few notes.  Does that mean that only language level and style and the inclusion of copious notes make one book "academic nonfiction" worthy of consideration for academic rank and the other "creative nonfiction" not worthy of scholarly consideration? 

The academic nonfiction will be published in a scholarly journal and read by 50 people.  The creative nonfiction will be published in a high quality magazine and read by thousands of literate readers.  Which is a greater contribution considering that the purpose of scholarship is "the diffusion of knowledge," the dictum established by the scholars of the 18th-century Enlightenment? 

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