Currently I thought to use SERVQUAL model in assessment of service quality of agricultural service providers for my Ph.D research study.Suggest how can improve my research by use of this model??
SERVQUAL model is an effective model for assessing the outcome of behavioural intention through mediating effect of satisfaction. Kindly visits the links.
Article Service Quality, Patient Satisfaction, Word-Of-Mouth, and Re...
Article Hotel Service Quality and Its Effect on Customer Loyalty : T...
Thesis SERVICE QUALITY, PATIENT SATISFACTION, AND PATIENT LOYALTY I...
I used Servqual to assess the quality of services provided by a higher education institution. The Servqual model is excellent. To improve your research, adopt a different statistical method of data analysis, which can be considered an innovation, even adopting a very widespread methodology.