Looking for the scale which composed of Likert-type items used to measure the degree to which shopping that utilizes a technological device or system is viewed by a person as a pleasant, and possibly exciting, activity.
This three-item, five point Likert-type scale measure the enjoyment a consumer expresses receiving from the shopping experience. The scale was referred to as emotional lift by O'Guinn and Faber (1989; Faber and O'Guinn 1992). It was called attitude toward shopping by Donthu and Gilliland (1996).