Dear Isaac

In general ‘market orientation, of the firm can be measured by assessing the behaviour and activities in an organisation related to generation of market intelligence  dissemination of the intelligence across departments, organisational responsiveness. linking these components with  the creation of superior value for buyers will help in assessing r performance for the business. following paper may be useful in developing construct for the study.

http://www.gakushuin.ac.jp/univ/eco/gakkai/pdf_files/keizai_ronsyuu/contents/4404/4404kajendra.pdf

Thank you very much Rodoula. Your paper is been very helpful. Have a great day.

Thanks a lot Dr Chaubey for your input. have a great day.

Dear,

The following links can be useful:

http://www.tandfonline.com/doi/abs/10.1080/0965254X.2013.804857?src=recsys&journalCode=rjsm20

http://link.springer.com/article/10.1007/s13162-011-0020-3

https://www.researchgate.net/publication/268293422_Market_Orientation_and_Firm_Performance_in_the_Manufacturing_Sector_in_Kenya

http://marketing-bulletin.massey.ac.nz/V8/MB_V8_A3_Farrell.pdf

http://www.cob.unt.edu/mktg/faculty/blankson/Have%20small%20businesses%20adopted%20the%20market%20orientation%20concept.pdf

Article Market Orientation and Firm Performance in the Manufacturing...