What is the REFERENCE for the Discriminant validity rule (for Confirmatory factor analysis) which says AVE should be > MSV and AVE should be > ASV
where MSV stands for Maximum shared variance and ASV stands for Average shared variance
Hello Sanskritinari,
I believe you'll find related guidelines in chapter 4 of Hair, Hult, Ringle, & Sarstedt (2017), A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications.
Look for their discussion of the Fornell-Larker criterion.
Good luck with your work.
Thank you so much Dr David Morse. It will be of great help
Best Regards,
Sanskritirani
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