I am going to conduct a qualitative study to identify and explore challenges/barriers to agri-entrepreneurship in rural Pakistan (the Himalayas). I need help regarding "Interview Guide" for the semi-structured interview and theoretical framework. My supervisor suggested to follow the Theory of Planned Behavior (TPB) and make the interview guide according to it, but I am confused how the TPB can be used to develop an interview guide.
This article might be helpful as it describes the process. Using the Theory of Planned Behavior with Qualitative Research by Stefano Renzi Carlo F. Dondena Centre for Research on Social Dynamics
I would begin the interview with relatively simple questions that fit easily into the participants own experiences. For example, something like: "What do you usually plant and how do you decide what to plant in any given year?" From there, you can move into asking about each of the components of the TPB.
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