What is the better publication strategy, to go for the journals with the highest impact factor even if they are outside of your discipline or going for established and well known journals even if their IF is lower?

Obviously, high IF are impressive, but if I go for a journal with high IF that is outside my discipline, many of my peers and potential employers will never have heard of them despite their high IF. Other journals that have been around for a longer time and are well established in the field while only having a middle range IF might impress them more.

What do you think?

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