Hi! I'd like to run a conjoint analysis to understand the utility of each of my attributes for a specific prototype product. I was wandering if I absolutely need to put pricing as an attribute or if I can just play with the other many attributes that I have and want to measure. I have already an idea of the price point that I will be targeting and the sensibility of my customers.
Thanks for your input!
Émilie
While pricing is a very common attribute included in conjoint analysis, it's not strictly necessary to include price, especially if you already have a clear understanding of your target price point and customer sensitivity.
Here are a few other variables that can be considered : -
Physical attributes (size, weight, color, materials)
Performance features (speed, capacity, efficiency)
Functionality (ease of use, compatibility with other products)
Brand reputation
Brand loyalty
Brand image and perception
Service-related Attributes: Customer support quality / Warranty and after-sales service
Delivery time
Customization options
Sustainability and eco-friendliness
Energy efficiency
Recyclability
Ease of setup and use
Portability
Speed of operation
Accessibility features
Product lifespan
Reliability in different conditions
All the best Emilie Arbour
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