Oxidation connects numerous and important human disorders. Therefore, it is tempting to simplify the action of polyphenols based on their intrinsic properties. Polyphenols are bioactive but not bio-accessible. A number of questions may be raised. Firstly, in plants, growing region, variety or processing procedures may change the in vitro antioxidant properties; secondly, and intriguingly, some have found potential artifacts in cell culture studies that are difficult to interpret; thirdly, the activity of parent molecules is not necessarily the same as that of their metabolites; fourthly, oral administration supposes modification in the gastrointestinal system and the effect of pH and/or microbiota can be hardly understated. Is it time, therefore, to complicate the issue (even more) and to focus research in actions independent of their antioxidant properties?