Online User Engagement is frequently related to comments, shares and likes. There is a substantial body of work that focuses on definitions etcetera.
I am looking for papers that propose measurements of engagement related to web pages, ecommerce sites and alike. Do you know any?
I suppose the below paper might be of some help to you.
Further if you can elaborate on your purpose of the study or the problem statement and objectives, I might be in a better position to acknowledge your queries.
http://ir.dcs.gla.ac.uk/~mounia/Papers/umap_CRC.pdf
Thank you Aakash! As a practitioner myself I understand your paper is focused on managerial objectives. There is nothing wrong with this approach to answer the managerial questions one might have. However, I am looking for academic-oriented papers. It seems a consensus that User Engagement is a multi-level / multi-dimensional construct and therefore those metrics seems insufficient to capture its essence. I am looking for engagement models I can build on my own research thus I am in need of Qualis 1 published papers, preferably double-blinded peer reviewed.
This is a very useul paper for me. I am trying to find analyses of the user-interface. I work in citizen science and cannot find research that focuses on user-frienliness of online platforms, so thank you for this.
Dear Libby, you should look into the "usability" research topic. Check the following articles.
Dear Marcos,
Thank you for sending these but I couldn't open the articles. Could you attach them as PDF's please?
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