Starting summer school for international students at the university level is an exciting and challenging task. I would like to discuss how one can market the Summer School for international students by managing online and offline marketing strategies. Which other strategies would be helpful for the successful marketing of summer school?
Examples,
Online: Website, SEO, GoogleAds, Social Media
Offline: University collaborations
The success of any strategy depends mainly on the opportunities offered, the objectives expected by the company and the implementation of the necessary means. To do this, I advise you to start by formulating the offer, according to the students' needs (saw the opportunity).. Good luck
It depends. If your target group is in the US, for example, most of the students study abroad. Therefore, a contact with the universities is a good way. As for online marketing, social media is the best. College students love using Instagram, Facebook (even though Facebook is not that strong in 2019.)
Eleni Micheli Thanks a lot for your inputs. I'm still little skeptical using online marketing since the conversion rate is very low. We are planning university collaborations and inviting universities from overseas here in Germany.
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