http://ww2.frost.com/files/2614/2358/8293/6_Elements_of_an_Omnichannel_Management_Strategy.pdf
http://www.pacis2016.org/abstract/ALL/600.pdf
https://resources.docs.salesforce.com/sfdc/pdf/service_presence_administrators.pdf
http://www.kurtsalmon.com/uploads/Core%2BOmnichannel%2B130508VFSP.pdf
https://www.accenture.com/id-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_2/accenture-new-omni-channel-approach-serving-customers.pdf
Ya-Jun Cai , Chris K.Y. Lo. Omni-channel management in the new retailing era: A systematic review and future research agenda. 2020. International Journal of Production Economics. 229.
Currently working on the topic as well. Here are some of the best articles (in my opinion):
Bernon, M., Cullen, J. & Gorst, J. 2016. Online retail returns management: Integration within an omni-channel distribution context. International Journal of Physical Distribution & Logistics Management. 46(6/7):584–605.
Chen, Y., Cheung, C.M.K. & Tan, C.W. 2018. Omnichannel business research: Opportunities and challenges. Decision Support Systems. 109(March):1–4. DOI: 10.1016/j.dss.2018.03.007
Chopra, S. 2016. How omni-channel can be the future of retailing. Decision. 43(2):135–144. DOI: 10.1007/s40622-015-0118-9.
Cummins, S., Peltier, J.W. & Dixon, A. 2016. Omni-channel research framework in the context of personal selling and sales management A review and research extensions. Journal of Research in Interactive Marketing. 10(1):2–16. Available: https://doi.org/10.1108/JRIM-12-2015-0094 [2018, May 25].
Galipoglu, E., Kotzab, H., Teller, C., Özge, I.H.Y. & Pöppelbuß, J. 2018. Omni-channel retailing research – state of the art and intellectual foundation. International Journal of Physical Distribution & Logistics Management. 48(4):365–390. Available: https://doi.org/10.1108/IJPDLM-10-2016-0292 [2018, May 24].
Jocevski, M., Arvidsson, N., Miragliotta, G. & Mangiaracina, R. 2018. Transitions towards omni-channel retailing strategies: A business model perspective. International Journal of Retail & Distribution Management. 47(2):78–93. DOI: 10.1108/IJRDM-08-2018-0176.
Larke, R., Kilgour, M. & O’Connor, H. 2018. Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution & Logistics Management. 48(4):465–483. Available: https://doi.org/10.1108/IJPDLM-09-2016-0276390 [2018, May 24].
Keep an eye out for the latest article by Bastian Mrutzek-Hartmann and @Herbert Kotzab currently in press.
I hope these articles will help you
Cai, Y. J., & Lo, C. K. (2020). Omni-channel management in the sharing economy era: A systematic review and future research agenda. International Journal of Production Economics, 107729.
Belvedere, V., & Tunisini, A. (2019). Getting the Most from Omnichannel Management Strategy. In AMS World Marketing Congress-Enlightened Marketing in Challenging Times (pp. 1-10). 22nd AMS World Marketing Congress-Enlightened Marketing in Challenging Times.
Wollenburg, J., Holzapfel, A., & Hübner, A. H. (2019). Omni-channel customer management processes in retail: An exploratory study on fulfillment-related options. Logist. Res., 12(1), 7.
Mirsch, T., Lehrer, C., & Jung, R. (2016). Channel integration towards omnichannel management: a literature review.
Hosseini, S., Merz, M., Röglinger, M., & Wenninger, A. (2018). Mindfully going omni-channel: An economic decision model for evaluating omni-channel strategies. Decision Support Systems, 109, 74-88.
This article of mine might be of your interest. Marco Valerio Rossi . I have few more ideas on the topic and you are welcome to discuss.
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