Alicia Weber-Snyman

2 Questions 6 Answers 0 Followers

Questions related from Alicia Weber-Snyman

Omnichannel terminology clarification

I am currently busy with my PhD on omnichannel supply chain integration. I am struggling with the correct “terminology” in terms of omnichannel. It seems that most authors simply use “channel” or...

01 January 1970 1,708 1 View

How to measure competitive advantage qualitatively?

I would really appreciate some guidance on proven ways to qualitatively measure competitive advantage. I have seen previous posts on RG with a similar question, but most of the answers relate to...

01 January 1970 9,096 8 View