Marco Valerio Rossi

2 Questions 4 Answers 0 Followers

Questions related from Marco Valerio Rossi

Brand and store loyalty scale?

Does anyone know some influential studies that developed items and scales about the measurmente of brand loyalty and/or store loyalty? Thanks in advance for your suggestions! Marco

16 April 2018 2,824 5 View

Can you suggest me some good literature reviews on brand loyalty and other papers that are focused on millennials' attitude to be loyal to brands?

Can you suggest me some papers that illustrated a good literature review on brand loyalty and others that are focused on millennials' attitude to be loyal to brands? I'm looking for the most...

27 November 2017 2,701 9 View