Measuring HE institution brand value?

01 January 1970 1 4K Report

How do you measure the brand value of HEI? Do you take into account employers' evaluation?

Thank you for uploading such an interesting topic.

Mirna

Hi Mirna, in fact, for this study we did not attempt to measure the brand value of the institution. However, that does sound like an interesting question. Do you have any knowledge about how the brand value for a public institution could be determined? If so, please let me know! Sincerely, Paul

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