My friend is doing a marketing research for a company producing a range of toiletries. Currently they want to know whether it is worthwhile to invest more money on R&D to improve ingredients of their toiletries. They plan to do in-depth interviews, but prior to that, they need to identify population with biggest safety concerns. Is there any existing measurement tools to identify this population? Or is it better that the researchers come up with their own tools so as to pinpoint a better direction?
In general, population is a complete set of elements (persons or objects) that possess some common characteristic defined by the sampling criteria established by the researcher. The population will change from product to product. It is better that the researchers come up with their own tools as per the nature of research and product under research.
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